Fashion designer Gaurang Shah has always believed in the art and culture of India. A few months back on a trip to Hyderabad, Vizag and Ponduru in Srikakulam district of the Indian state of Andhra Pradesh, Gaurang introduced us to the beautiful weaves of India. For Gaurang, India’s textile heritage is a rich legacy that reflects our culture, traditions, and history.
The variety of weaves, from the intricate Jamdani to the vibrant Bandhani, tells stories of regions, communities, and generations of skilled artisans. He says, “My work revolves around preserving these ancient crafts while ensuring they adapt to contemporary needs. By working directly with weavers, we focus on enhancing their skills, introducing them to new designs, and ensuring their art reaches a global audience.
This not only sustains their livelihood but also keeps our textile heritage alive and evolving. Today, my family of weaves have grown to more than 900 weavers across India from Andhra Pradesh to Telangana to Benaras, Kashmir, Rajasthan, Gujarat and the North East.” Talking about revival of weaves, he explains that the revival of traditional weaves is essential, not just as a nod to our past but as a path forward.
Many of these crafts were on the brink of extinction due to industrialization and the fast fashion trend. By reviving these weaves, we are reclaiming our cultural identity and providing artisans with sustainable employment. This revival is not just about reproducing old designs; it’s abo.