label is opening three stores this fall, starting on Saturday with a location in Los Angeles at 10250 Santa Monica Boulevard. Later this fall, the brand will open stores in Houston at the Galleria and Boca Raton, Fla., at the Town Center at Boca Raton.
footprint beyond New York City. The brand currently operates out of a private bridal showroom in Midtown and has a brick-and-mortar storefront in West Village, which opened in 2021. The CEO said Houston is not the brand’s third largest market, but the store’s location in the Galleria presented a lucrative opportunity as it is a luxury mall with a high level of foot traffic and tourism.
“ definitely a very important category for us,” Wegman said. “Bridal is just a harder category to scale — it’s very high touch. You’re also reaching a customer at a single milestone in their life and there isn’t necessarily a repeat purchase that you would see in fine jewelry.
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