His relative Sophie Van Noten hopes to make a name for herself with the launch of Vallverdù, a line of clothing inspired by the ancient Indian practice of Ayurveda, which she describes as a fusion betweenin Florence, she’s opening an atelier in the Italian city for bespoke appointments that include a full consultation. Expect to come away with anything from a silk garment in a personalized print to a custom herbal tea or facial cream. This led her to spend a year in the southern Indian state of Kerala, including five months in an Ayurvedic hospital, where she studied disciplines including cosmic herbalism and Ayurvedic massage.
aspect, making the medicinal oils and the skin masks and all those botanical concoctions, because I think we very much underestimate the power of herbs,” she said. “If we use them in the right way, it can do so much for your body. “Always when I’m here, I feel this is my space, this is my place, so I’m very happy now that I can finally settle here,” she said.
“People nowadays are in need of a shared space of intimacy, so we want to be there for the client.”On the luxury end of the collection are garments made from so-called peace silk, which is produced without harming the silkworms. Following a consultation, these are dyed in bespoke prints with plants from the family garden, or organic farms in Italy.
Then there are dressing gowns made of Ayurvastra eco-friendly wellness textiles: handwoven organic cotton dyed in India using Ayurve.