Rahul will also become the brand ambassador of Metaman, its cofounder and CEO Harsh Maskara told Inc42, without disclosing the funding amount The capital will be used for the launch and marketing of the fragrance range, entering new lifestyle products segments, expanding apparel offerings, and opening more retail stores Founded in 2022, Metaman currently sells chains, bracelets, pendants, and apparel for men. It is backed by the likes of actor Suniel Shetty, Zerodha cofounder Nikhil Kamath, among others D2C men’s lifestyle brand Metaman has raised additional funding from cricketer and existing investor KL Rahul for the launch of its perfume range. Besides the investment, Rahul will also become the brand ambassador of the startup, its cofounder and CEO Harsh Maskara told Inc42.
However, he declined to disclose the funding amount. Maskara said that Metaman will use the capital for the launch and marketing of the fragrance range, which is set to be launched on August 30. The startup will also use a part of the funds to enter new lifestyle products segments, expand its apparel offerings, and open more retail stores.
Founded in 2022 by Maskara and Anil Shetty, Metaman began operations as a D2C jewellery brand for males . In 2023, it acquired millennial-focussed luxury jewellery brand Drip Project for $1 Mn. Metaman currently sells chains, bracelets, pendants, and apparel for men via Drip Project’s website.
It also has an offline store in Mumbai. The startup is backed by the li.