In the last 2 decades, watching movies has become an expensive affair. Many have protested over this trend as cinema has always been one of the most affordable means of entertainment but to no avail. However, in the coming week, viewers will get a chance to watch the new releases at a cheaper price.
Bollywood Hungama has learned that the distributors of Badass Ravi Kumar and Loveyapa have asked cinema halls across the country to keep the rates not more than Rs. 150. A trade source Bollywood Hungama , “AA Films, the distributors of Badass Ravi Kumar , have sent a mail instructing the theatres that the tickets should be priced at flat Rs.
150 for the weekend, that is from February 7 to 9. The mail also states that the price of Rs. 150 should be inclusive of taxes.
” The source continued, “Zee Studios, which is releasing Loveyapa , meanwhile has told theatres to set ticket rates between Rs. 99 and Rs. 150, inclusive of GST, for regular seats.
Unlike AA Films, they have told theatres to continue with the rates for the whole week.” The source added, “That's not all. They have also specifically said that for non-prime cinemas or the ones in the interiors, the ticket price should be closer to Rs.
99 and for premium cinemas, the rates can go up to a maximum of Rs. 149. However, for cinemas in Gujarat and Goa, the tickets should not be made available for a price less than Rs.
149.” It now remains to be seen if the theatres, specifically national chains, will adhere to this .