Tuesday, July 16, 2024 This summer, ExCeL London, part of the ADNEC Group, will launch the initial phases of Immerse LDN, set to become the UK’s largest immersive entertainment district. This new venture will provide after-hours and hospitality opportunities for the events industry. Once fully completed, Immerse LDN will span over 160,000 square feet, dedicated to showcasing world-class immersive experiences and original productions.
The venue, located in London’s Royal Docks, will feature brand-new, purpose-built spaces set against the backdrop of ExCeL London’s newly developed waterfront. Immerse LDN will bring together some of the biggest names in TV, film, music, art, and gaming, alongside various original productions. It aims to celebrate the very best of immersive entertainment, building on the success of past events like Jurassic World: The Exhibition and Disney100: The Exhibition, which have collectively sold more than 600,000 tickets.
Opening in August 2024, Immerse LDN will debut with exciting experiences like The FRIENDS Experience: The One In London, featuring nostalgia-packed recreated sets, iconic backdrops, costumes, and props from the beloved TV show. Another highlight will be The Formula Exhibition, an interactive journey through the world of motorsport’s greatest spectacle. Additional attractions will be announced soon.
Immerse LDN will also offer a variety of food and drink options, starting with the street food collective KERB, known for some of Lo.