A former Amazon employee has issued a top tip to potential purchasers to stop them impulse-buying things they may not actually need Netflix's latest documentary, Buy Now: The Online Shopping Conspiracy, delves into the surge of online shopping and how major companies have managed the growing demand for their products. The film is directed by Emmy-nominee Nic Stacey, known for her work on The World According to Jeff Goldblum. The film's blurb reveals: "This subversive documentary unpacks the tricks brands use to keep their customers consuming - and the real impact they have on our lives and the world.
" Ex-Amazon staffer Maren Costa, who played a pivotal role in setting up Amazon's early online shopping interfaces is a contributor to the documentary. She is known for co-founding the Amazon Employees for Climate Justice group before her dismissal from the tech giant. "We were constantly developing new ways to get you to buy," she admitted.
"Influencing your behaviour in subtle ways that you'd never even realise." Costa shared anecdotes about tactics used to encourage consumers to purchase more, including altering the colour scheme of certain elements on the website, reports the Mirror . "We could have a certain sentence that says 'Free shipping if you purchase $25 or more'.
In one case you made the $25 orange. In another one you make it green, and you can have nine different things that you're testing against each other," she explained. "And there's enough traffic to the site th.