A FIFTH of Americans feel like they have never experienced “luxury,” according to new research. The survey of 2,000 general population Americans asked respondents about their experience with luxury, especially when it comes to travel , and revealed that 17% had never experienced something luxurious. But just because they haven’t experienced it yet doesn’t mean it’s out of their grasp: 82% believe it’s attainable to have “luxury” while on vacation .
When asked what luxuries they aspire to have included in a dream vacation, staying at high-end accommodations (50%) was the top thing they’d want. Rounding out the top three luxuries were having incredible views from their room (42%) and flying first class to their destination (42%). Also in the top 10 luxuries that respondents would like included in their dream vacation was the chance to try something new or unexpected (30%).
READ MORE ON TRAVEL ADVICE If they were to take a luxury vacation, the average respondent would like to stay for seven nights. Commissioned by Visit Anaheim and conducted by Talker Research, the survey looked at what exactly luxury means to respondents. Less than half of respondents (41%) believe “luxury” is the same as “extravagance” — and 85% agreed that luxury means something different to everyone.
When asked what luxury means to them, many respondents mentioned expensive or high-end items. Most read in Travel But one wrote, “Something that makes me feel special and happy.” .