Thursday, January 23, 2025 Evok Collection has unveiled its newest gem, Brach Madrid, marking the brand’s debut in Spain. Situated prominently on the bustling Gran Vía in the heart of Madrid, this five-star design-led hotel is the latest masterpiece by world-renowned architect and designer Philippe Starck. Joining Evok Collection’s esteemed portfolio—which includes Brach Paris, Cour des Vosges, Nolinski Paris, and the recently opened Nolinski Venezia—Brach Madrid represents the group’s second property outside Paris and a significant milestone in its international expansion.
Housed in a seven-story structure originally built in 1922, Brach Madrid features a striking white stone façade that harmonizes with the vibrant energy of Gran Vía. Philippe Starck has masterfully reimagined the building with his signature “modern nostalgic” aesthetic, seamlessly blending the glamour of the 1920s and 30s with Madrid’s dynamic spirit and cultural richness. The hotel boasts 57 rooms, including four luxurious suites, alongside a Mediterranean-inspired restaurant, an intimate cocktail bar, a patisserie, and a state-of-the-art spa named La Capsule.
. “Madrid is a unique and paradoxical city. Scarred by 36 years of Francoism, it swung from one extreme to the other, from fascist dictatorship to Movida.
For Brach Madrid, I wanted to encapsulate the unspoken spirit of Spanish poetry, a form of modern nostalgia that is never backward-looking. At Brach Madrid, I’ve created a .