Shoppers using Morrisons Daily convenience stores are paying £832 more than customers who go to the big Morrisons supermarkets, according to new analysis. Consumer magazine Which? has put together new figures which look at the cost of supermarket ‘convenience stores’ or corner shops versus going to the larger supermarkets. They found that major supermarkets like Tesco , Morrisons and Sainsbury’s all charge a premium for people shopping at smaller ‘local’ stores instead of their full sized counterparts.
Morrisons has its own chain of local supermarkets and Which? Bought 42 key food and drink products at Morrisons Daily and compared them to the price of Morrisons’ normal supermarket. They found that shoppers were paying £16 more per shop for using Morrisons Daily, which would be £832 a year for someone doing that shop every week. And it would make no difference if you had a Morrisons More card, its rewards scheme, or not.
Which? also found that Sainsbury's and Tesco Express charged higher prices for their convenience stores, but Morrisons' was the widest gap. Which said: “The total cost of our basket of groceries averaged £16 more at Morrisons Daily than Morrisons supermarkets, meaning you could shell out a massive £832 more over the course of a year if you bought that selection of products once a week. “As Sainsbury’s and Morrisons don’t currently offer member-only discounts in their convenience stores, the total average cost of the convenience basket .