'Evan Williams Bourbon Nation' platform aims to enhance the game day experience for collegiate sports fans around the country in a multi-year deal beginning this fall BARDSTOWN, Ky. , Aug. 20, 2024 /PRNewswire/ -- Evan Williams Bourbon today announced a new partnership with Learfield, the media and technology company with ties to more than 1,200 of the nation's top collegiate properties across its enterprise , for a multiple-year deal beginning this August.
As part of this sponsorship, Evan Williams will be one of the first Bourbons to partner with some of our nation's top college athletic programs, including University of Florida , Syracuse University , TCU , Ohio State University and University of Alabama . Fans cheering from the stands, kicking back at a tailgate, or coaching from their couch can join 'Evan Williams Bourbon Nation' to celebrate their team now that Kentucky's 1 st Distiller is becoming Game Day's #1 Pour . "From pre-game rituals to post-win celebrations, Evan Williams is the bourbon that scores with college sports fans and alumni," said Molly Vincent , Senior Manager of the Evan Williams Brand.
"We're thrilled to bring Evan Williams together with this very loyal and enthusiastic audience who appreciates the excitement of a great play as much as a great pour and knows how to celebrate responsibly." This unique and exciting partnership gives Evan Williams the opportunity to show up everywhere fans are and help the most avid supporters show their school spirit.