Friday, July 19, 2024 JCB, supported by Worldline—a leader in the global payment services industry—has released a new whitepaper that equips European merchants with insights to leverage frictionless payment solutions effectively. This guide highlights practical steps that can enhance customer loyalty and increase revenue. Simplifying the payment process for international consumers will likely boost their confidence in purchasing from global brands.
The shift towards non-cash transactions continues to rise, with digital and mobile wallets, credit and debit cards, and direct bank transfers dominating both retail and online commerce. By 2029, Millennials and Generation Z are projected to make up 72% of the global workforce, bringing expectations for immediate and seamless transaction experiences. European merchants are urged to adopt frictionless payment solutions to reduce cart abandonment rates and meet these growing demands.
Through a blend of proprietary insights and industry data, JCB and Worldline have outlined how European merchants can create smooth payment journeys for their customers, particularly noting the increasing preference for effortless payments among Asian consumers. The guide offers practical advice for embracing modern technology and ensuring secure transactions, catering to a society that prioritizes quick and convenient shopping experiences. Furthermore, JCB stresses the significance for merchants, particularly in the tourism sector, to understand thei.