Tuesday, October 1, 2024 European hotels achieve a remarkable 2.92 billion overnight stays, marking a 6.3% growth, as TIS2024 prepares to tackle sustainability and digitalization challenges.
The hotel industry is seeing a remarkable boost in performance, mirroring the positive trend in tourism. According to Eurostat, overnight stays in tourist accommodations across the European Union reached 2.92 billion last year, marking a 6.
3% year-on-year growth. However, the sector continues to grapple with challenges such as sustainability and digitalization, which will be key topics at the Tourism Innovation Summit 2024 (TIS2024), scheduled from October 23 to 25 in Seville, Spain. Sustainability stands out as one of the major hurdles the sector faces.
To tackle this, experts like Elena Martín from Ilunion Hotels, Sascha Gil from United Waterways, Miguel Figueroa from TUI Care Foundation, and Rolando García from Eurecat will discuss how sustainable and circular economy practices can be integrated into tourism operations to reduce waste, enhance resource efficiency, and foster environmental collaboration. As social awareness around sustainability and environmental responsibility grows, new business models are emerging. Industry leaders such as Sara Matarrubia from Meliá Hotels International, Dafna Martin from Adyen, and Juan Manuel Zapata from The Social Hub will explore the rise of sustainable tourism, highlighting innovative designs like treehouses and glamping as eco-friendly ac.