Saturday, November 9, 2024 Etihad Airways & e& UAE sign MoU to enhance loyalty programs & boost Abu Dhabi tourism. Etihad Airways , the UAE’s flagship carrier, and e& UAE, the telecom division of the worldwide technology conglomerate e&, have entered into a strategic agreement to examine potential areas for collaboration. The memorandum aims to improve customer services and create synergy in loyalty programs, marketing, sales, and sharing knowledge, all while contributing to the development of Abu Dhabi as an international hub.
Enhanced Value through Loyalty Program Integration A key element of this memorandum is the integration of loyalty programs. Etihad Guest and Smiles, the loyalty schemes of both companies, will be interconnected to allow for seamless point transfers, more flexible redemption options, and tier-specific benefits. This strategy intends to amplify customer engagement and loyalty, enriching the customer base of both Etihad and e& UAE.
Promotional Efforts to Boost Abu Dhabi’s Appeal Together, Etihad and e& UAE plan to boost Abu Dhabi’s profile as a top-tier destination for both leisure and business travelers through joint marketing endeavors. Utilizing each other’s marketing strengths, the partnership will enhance the visibility of Etihad’s Abu Dhabi Stopover Programme, which encourages travelers to enjoy the emirate’s cultural richness, attractions, and beaches during layovers. Statements from Corporate Leadership Antonoaldo Neves, Chief Executiv.