Thursday, November 21, 2024 Etihad Airways is reimagining the Black Friday tradition, steering it away from the usual shopping frenzy and toward the joy of discovering new destinations and creating unforgettable travel experiences. As the national airline of the UAE, Etihad is inviting travelers to embrace the spirit of adventure with exclusive savings on flights. By focusing on exploration rather than accumulation, the campaign encourages a shift in perspective—using seasonal offers to invest in moments that matter.
Starting November 27, customers can unlock discounts of up to 20% on a range of global routes. Whether planning a tranquil retreat or an exhilarating journey, travelers have until the end of the promotional period to take advantage of this unique opportunity. With travel dates spanning from January 15 to May 31, 2025, the campaign offers plenty of flexibility for winter escapes, springtime adventures, or spontaneous getaways.
This bold departure from typical Black Friday deals emphasizes experiences over material goods, turning every ticket into a ticket to new memories. Etihad’s initiative is a call to wanderers everywhere—this season, let your purchases take you places. Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “We’re hoping people will look at this Black Friday with fresh eyes, so instead of just buying more stuff, we’re encouraging them to create memories, explore new horizons and enjoy the enriching experience that only.