These brands are the first signs your area is being gentrified...

including a very surprising big-name supermarket that could add value to your home By Fred Redwood For The Daily Mail Updated: 21:08 AEST, 27 August 2024 e-mail View comments If you have ever bought a property, you’ll know that finding a place at the right price is just where your problems begin. Lots more questions remain to be answered. What are the neighbours like? Will you find yourself among like-minded people of a similar age with similar interests? Will you be happy there? One surefire way of finding out is to take note of the local shops and chains.

Estate agents are particularly clued-up on what businesses impress potential buyers. ‘Any artisan shop in general, including organic fruit and veg shops and local markets, are deemed desirable,’ says Graeme Young of Hamptons lettings. Brand names can be particularly telling.

The appearance of a Gail’s Bakery, Daunt Books, Pig Hotel or Ivy restaurant, for example, show an area is very much on the up. But the presence of other brands can signify the very opposite. We’ve spoken to property experts and estate agents across the country to bring you a guide to the brands that show an area is up-and-coming, and those that should spark warning signs.

Every estate agent in the country will acknowledge the Waitrose effect although there are few in the north SUPERMARKETS What is it about Waitrose? According to research by consumer expert Which? it comes below.