Equinox announced a resort in Neom, the desert project in Saudi Arabia. The resort will feature high-end restaurants, a floating bridge, and 450-meter pool. Equinox opened its first hotel in 2019 in New York City, where rooms can go for $900 per night.
Equinox is joining Crown Prince Mohammed bin Salman of Saudi Arabia in dreaming of a desert paradise as the company announces plans for a resort in Neom, the kingdom's utopia project. The luxury accommodations promise to feature high-end restaurants, a pool the length of 9 Olympic-sized courses, a floating bridge suspended 40 meters above a lagoon, and, of course, a signature Equinox gym. Announced in 2017, Neom is a $1.
5 trillion development project led by the Crown Prince. Located on a rural desert stretch on the northwest corner of the Red Sea directly across from Egypt, Neom is an ambitious undertaking. Early plans for Neom include a ski resort piled year-round with artificial snow , theme parks that integrate virtual reality, and a city housed inside a 1,000-meter mirrored wall .
The project is currently hiring for a variety of roles, including for professionals in "cheetah management." The project has already faced setbacks. A water supply company pulled out of a $100 million project with Neom after it discovered the kingdom was evicting local tribes for the project .
Experts have raised concerns about the kingdom spying on future residents with technology from China . City planners worry that the mirrored city will kill .