Australia's Macquarie Dictionary’s has awarded the title of ‘word of the year’ to the term “enshittification”, which it describes as “The gradual decline in the quality of a service or product, particularly online platforms, due to a focus on profit maximization”. The term was coined in 2022, by author Cory Doctorow, who stated, “We're all living through the enshittocene, a great enshittening, where the services we rely on are turning into giant piles of shit.” Also Read: Astrophysicist mocks Elon Musk's Mars colonisation plan in viral rant: 'People will die' Though this new word is unfamiliar to use, it encapsulates particularly the experience of social media users in today's age, where trolls, extremists and other unwanted elements diminish the value and utility of platforms.
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' The committee who chose the word "enshittification" described it as “a very basic Anglo-Saxon term wrapped in affixes that make it sound almost formal, almost respectable.” Also Read: 3 men lose their lives after Google Maps leads car off incomplete bridge in Uttar Pradesh The author who came up with the term, Doctorow, explained that this phenomenon followed a three-stage process. First, the platforms would treat their users well, then they would exploit them for the benefit of their business customers and finally they betray their business customers as well s.