HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 26 September 2024 – Backbase , the global leader in engagement banking successfully concluded its flagship event, ENGAGE Asia 2024, in Ho Chi Minh City on September 11-12, 2024. The event, held at Le Méridien Saigon, was attended by over 150 banking CXOs and industry leaders to discuss “Banking Reinvented,” focusing on AI-driven strategies and customer-centric innovations. The event opened with Jouk Pleiter, CEO and Founder of Backbase, who expressed heartfelt thanks to the Vietnam Banks Association (VNBA) for their invaluable support.
Both Dr. Nguyen Quoc Hung, Vice Chairman & General Secretary of the Vietnam Banks Association and Mr Pham Anh Tuan, Director General of Payment Department of The State Bank of Vietnam, delivered welcome keynotes to address the banking leaders in the audience, setting a prestigious tone for the event. Highlighting Backbase’s commitment to the region, Pleiter announced the launch of Backbase’s global AI Centre of Excellence in Ho Chi Minh City .
This strategic move underscores Backbase’s dedication to fueling innovation in Asian banking. Customer success stories: Engagement banking at its best ENGAGE Asia 2024 showcased the region’s advancement toward Banking 4.0, highlighting the success of five banks using the Engagement Banking Platform.
These banks have designed digital banking solutions, omnichannel experiences, personalized and humanized banking, as well as beyond-ban.