Lake Maggiore is an enchanting destination offering incredible vistas (Image: Getty Images) Lake Como has been a hit for holidaymakers this year, with social media apps such as Instagram flooded with stunning photographs of the magical lake. However, a second of Italy 's lakes has seen a surge in search volume, according to a new study. READ MORE The beautiful island that's 27C in August while Spain, Italy and Greece hit 40C [INSIGHT] Global data from Airbnb shows a spike in searches for stays for what it describes as "trending destination dupe locations", including a 224 percent increase in search volume for Lake Maggiore.
"Offering a more affordable alternative to typical tourist hotspots, ‘destination dupes’ share similar qualities to their doppelgänger location, but are usually lesser known," explained Airbnb. Whether Lake Maggiore is more affordable than Lake Como is arguable, both destinations offer holidaymakers the chance to save money by budgeting accordingly, but equally, there is room for a luxurious experience at both. function loadOvpScript(){let el=document.
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