Is there anything better than hitting the sack after a long day? Especially if said “sack” consists of bedding carefully chosen for your exacting specifications? You’ve got your dream mattress, swapped silk pillowcases in for your scratchy old cotton ones and your duvet is a heavenly cloud. But how about the pillow itself? If you've done your research already you’ll know GQ’s Jack King proclaimed Emma’s original microfibre pillow to be akin to “art”; the best thing to have graced the earth since the invention of beds themselves. And yet you’re probably still making do with the same squashed down one you’ve had for years.

Reader: Emma’s new and improved premium microfibre pillow is your sign to finally make a change. Emma It's safe to say everyone round these parts who tried Emma’s microfibre pillow has been a big fan of the original: indeed, the Emma microfibre is one of the comfiest pillows I’d ever slept on. So how do you top that? Well, you whack the word “premium” in front and make it mean something.

I slept on the Premium Microfibre Pillow for a month and can attest to its upgraded glorious softness, now with instant cooling technology. Lay your head down on this and you won't want to pick it back up again. You won’t need to either, considering the “cold side of the pillow” is now a scientific feature courtesy of Cooling Outlast tech as opposed to a hot (literally) commodity.

Your head will sink in, the pillow will cradle you with pret.