In August 2023, German brand Emma Sleep launched the second-generation of its original Emma Comfort and Emma Diamond Hybrid mattresses. Fully redesigned, they appeared to be significant updates over the originals, at least on paper. A few months later, in early 2024, the Comfort II and Diamond Hybrid II were rebranded into the Emma Comfort Adapt and the Emma Luxe Breeze respectively.
Some time after that, the Luxe Breeze was changed to just being the Luxe, which is the mattress we’re reviewing here. We’re uncertain why Emma HQ feels the need to change its marketing strategy so often but, at the time of writing, the mattress that was meant to indicate it was designed for a cool night’s sleep doesn’t say so in its name. Emma’s confusing business strategy aside, its products have always been popular in Australia and introducing new or update alternatives isn’t a bad thing at all, although all Emma products now carry very premium price tags compared to its competition.
Unlike the original Diamond Hybrid, which was a firm sleep surface, the Luxe has a softer firmness rating, but it retains the breathability that the Diamond Hybrid promised. In fact, Emma Sleep has redesigned the mattress entirely from the original to ensure maximum heat dissipation, but does it do what it says on the tin? Moreover, as its latest name suggests, Emma is marketing the Luxe as a premium mattress with a rather high asking price compared to other mattresses on the market – is it as premium.