Monday, August 12, 2024 In the heart of the Greater Bay Area (GBA), a significant transformation is taking place that is expected to have a profound impact on the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Macao and Hengqin, two destinations renowned for their excellence in hosting business events, are coming together to redefine what it means to hold world-class events in Asia. The two cities, located just five minutes apart, are offering a unique combination of brand-new venues and memorable group activities, which event organizers are likely to find highly appealing.
Macao has long been recognized for its integrated approach to leisure tourism, MICE, and finance, making it a leading destination for international events. On the other hand, Hengqin has established itself as a regional hub in China, known for its strengths in sci-tech research and development, high-end manufacturing, and traditional Chinese medicine industries. This combination of strengths between Macao and Hengqin is creating a compelling MICE option that is expected to draw interest from around the globe.
The emergence of this new MICE powerhouse is being driven by the MICE2 Macao x Hengqin joint development partnership. This partnership, which is led by the Commerce and Investment Promotion Institute of the Macao SAR (IPIM) and the Economic Development Bureau of Hengqin, is positioning the region as a major hub for events and a gateway to mainland China. This development is.