If there’s one high street brand that is truly killing the sartorial game right now, we can all agree it’s H&M. Take for example the way it celebrated the launch of its H&M A/W 2024 collection last month in London. Attended by , Ncuti Gatwa, , Amelia Gray and H&M city host Lila Moss (who stars in the A/W 2024 campaign), shoppers too were treated to a performance by woman of 2024, Charli xcx, with a after-party with DJ sets from the likes of Jamie xx and SHERELLE.
And that was only the beginning. During Paris Fashion Week, the brand held a party with a performance by English neo-soul singer Olivia Dean and guests like Amelia Dimoldenberg, Yasmin Finney and Elsa Hosk. If that wasn’t enough, on Thursday September 26 the high street brand launchs its H&M AW/24 studio collection, which takes inspiration from jazz music and the art of improvising.
‘The wardrobe – a soundtrack that will accompany you day to night – plays on the tension between masculine and feminine expression and features key pieces such as a shrunken wool blazer and strong feminine silhouette dresses,’ a press release about the collection reads. Our top pick? The mid-length padded leopard print coat. With the large lapel, belted waist and larger-than-life print, it is the perfect cover-up for winter and ticks the leopard print trend box we've long wanted to invest into this season.
'This season, animal print reigns supreme, and there’s no better way to wear it than wrapped in a luxurious duvet jack.