The skin around our eye area is delicate and thin, making it susceptible to damage and ageing. To help reduce tell-tale signs such as wrinkles and fine lines, beauty shoppers are turning to Elizabeth Arden's Advanced Ceramide Lift and Firm Eye Cream, hailing it a 'magic-eraser'. In a deal cheaper than Boots where it is £52 and Debenhams where it is on sale for £41.

60, Amazon have reduced the 'miracle' 15ml product down to £29.90. The 38% saving is the cheapest offer that we can find and users say the 'pot lasts a while' so if you stock up now it could keep you sorted for months.

Making sure your skin stays 'supple and hydrated', contact lens wearers and hay fever sufferers have found it 'gentle' to use with 'no reactions'. To use the product, dab a pea-sized amount around your eye and under-eyes, being careful to gently massage it in with your fingertips. It can be used morning or evening and users say it only took a few weeks before they noticed a considerable reduction in lines, wrinkles and crows-feet.

This is thanks to a few key ingredients - ceramides, tetrapeptides and niacinamide to firm, red algae that hydrates and edelweiss extract to tighten and tone. READ MORE: Shoppers 'love the colour' of Nobody's Child..

. (Image: Elizabeth Arden).