Fans of beauty icon and celeb-loved brand Elizabeth Arden are in for a treat as Amazon has dropped the price of its Retinol + HPR Ceramide Rapid Skin Renewing Water Cream by 39%, drastically reducing the price - for a limited time only. Now costing £45.50 from £75, the cream is an anti-ageing delight that has been formulated to revitalize and smooth out wrinkles to leave your skin 'glowing' and more youthful.

With a gorgeous shea butter scent , the water cream - which is also available from Boots for £6 0 - is concocted with pure retinol plus HPR, a next generation 'High Performance Retinol' retinoid, skin-firming peptides, moisture barrier-strengthening ceramides, plumping hyaluronic acid and skin-soothing botanicals - all the good stuff to give your complexion, neck and decolletage a bit of a hydration and anti-ageing boost. The cream is gentle enough for both day and night-time usage as well as being light enough for first time retinol-users - attested by a number of reviews who have said introducing this product into their skincare routine has been 'great' with many seeing results that 'iron out' wrinkles and smooth out pores. Read more: Amazon hair straighteners that leave hair straight 'for days' are £85 off Read more: Dunelm no-iron bedding 'looks expensive' and has shoppers 'obsessed' One said: "I have used this for 2 weeks now (started slowly by using 2 x per week the first week and now 3 times this week to get my skin used to retinol.

It's been great at making m.