OAKLAND, Calif.--(BUSINESS WIRE)--Aug 5, 2024-- e.l.
f., the purpose-driven beauty brand with a mission to bring the best of beauty to every eye, lip, and face, has teamed up with world champion blind swimmer Anastasia "Tas" Pagonis in service to the broader community. Together, e.
l.f. and Pagonis are on a journey to make beauty products more accessible for the blind and low-vision community.
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and world champion blind swimmer Anastasia Pagonis launch a limited edition product bundle with a new accessibility feature. (Photo: Business Wire) Pagonis, who has set multiple world records for swimming, is a bold disrupter with a kind heart both in and out of the pool. Her incredible social following, nearing three million across TikTok and Instagram, created a platform to share her story and uplift others going through life’s challenges.
Pagonis’ real-world, irreverent social posts are meant to “change the way you ‘see’ the visually impaired,” she shares. Launching today, e.l.
f. and Pagonis have developed the “ Beauty For Every Eye ” bundle. This limited-edition kit features three of Pagonis' favorite e.
l.f. products – e.
l.f. Cosmetics Big Mood Waterproof Mascara, e.
l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.
l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam – each with a scannable QR code that links to an audio recording b.