What are the best cameras and lenses you can buy? The answer can be found right here, with the EISA Awards 2024-2025. These awards honour the finest photographic products released over the past year, according to the 16 magazines and websites that form the photography group within the (EISA). EISA is a collective of 56 special-interest magazines and websites from 26 countries around the world, covering Hi-Fi, photography, mobile devices, in-car electronics, home theatre display & video, and home theatre audio.
Each member is an acknowledged expert within its subject area and renowned for the quality of its reviews. AP is a founding member of the organisation, which has been in existence since in 1982. We work closely with our fellow panellists, all of whom are highly respected in their home countries.
To ensure that the winning products are truly worthy of your hard-earned money, each one must have been subjected to detailed testing by multiple panel members. We don’t give out awards based on specs alone or cursory first looks. Sometimes strong contenders must be ruled out as they haven’t arrived for testing in time.
There’s always a healthy debate between the various panel members as to which products should be recognised, with each country having its own preferences for the most important features and qualities. But ultimately, we come to an agreement – read on to find out this year’s winners! Sony has achieved a technological breakthrough with the Alpha 9 III. It.