Wednesday, October 23, 2024 With the rebound of leisure travel to levels seen before the pandemic, business tourism is also witnessing a robust revival. The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is thriving, with an anticipated annual growth rate of 7% from 2023 to 2032. As a result, MICE planners are on the lookout for new and exciting destinations, with Ecuador quickly establishing itself as a prominent location in this dynamic sector.

Positioned as a pivotal regional hub at the equator, Ecuador is becoming a nexus for professionals and businesses from around the globe. The use of the US Dollar facilitates transactions, eliminating the need for currency exchange. Ecuador is well-connected, hosting three international airports in Quito, Guayaquil, and Manta, which offer direct flights to major cities in 17 countries, including six key US destinations: New York City, Miami, Orlando, Ft.

Lauderdale, Atlanta, and Houston. The most frequented airports, located in Quito and Guayaquil, serve as gateways to the nation’s most sophisticated infrastructure and MICE venues. Quito Quito, South America’s oldest capital, is nestled in the Andes Mountains at an elevation of 9,350 feet and is the political heart of Ecuador.

The city’s exquisite mix of European, Moorish, and indigenous styles showcases its rich history, preserved since the 16th century. Recognized as the first UNESCO World Cultural Heritage Site, Quito is also celebrated for its diverse gas.