Dr Oum Kumari R is a highly accomplished educator with over 15 years of experience teaching economics. With an academic background that includes undergraduate and postgraduate degrees from the University of Madras, an M.Phil.

from Presidency College, Chennai, and a Ph.D. in Energy Management from MNIT Jaipur, she has established herself as a leading figure in the field of economics.

Dr. Kumari has served in various prestigious academic institutions such as MNIT Jaipur and Manipal University, Jaipur, and is currently shaping future business leaders at the Jaipuria Institute of Management. Her dedication to student development, combined with her innovative teaching methods, has garnered her much admiration in academic circles.

In this insightful interview, Dr Kumari discusses the inspiration behind her latest book, ‘Economics for Entrepreneurs’, and shares invaluable advice on how economics can be applied to build successful businesses. What inspired you to write the book Economics for Entrepreneurs? How is it different from traditional economics books? I have been teaching economics for the last two decades, and during this time, I noticed a common thread—many of my students expressed a desire to start their own businesses. However, they were often hesitant due to the fear of failure, which is understandable given the statistic that more than 90% of startups fail in India.

In my classes, I always connected economic theories to real-world business situations. By applying .