Thursday, July 18, 2024 This week’s Amazon Prime Day underscores the rapid growth of the e-commerce subscription economy globally, highlighting its increasing appeal to business leaders. Not surprisingly, more travel companies are exploring how to integrate subscription services for their customers. Many travel-related businesses already offer subscription services, providing either a set of travel services like hotel rooms or flights, or through intermediaries, offering pre-agreed discounts and exclusive features for a monthly or annual fee.
In response to this growing interest, Custom Travel Solutions (CTS), a leading provider of white label travel clubs, has published a report titled “The Age of Travel Subscription.” To assist industry insiders considering this move, the report includes eight recommendations from CTS. Their B2B technology platform supports membership organizations and employee benefits schemes by offering travel products through closed user groups, aiming to ensure the success of a travel subscription business.
Mike Putman, CEO & Founder of CTS comments: “We are nearing the end of the beginning of the travel subscription economy now and anyone who’s serious about becoming a player must act quickly to not miss out. Fundamentally you’ve got to create a value proposition whose benefits justify – emotionally or economically, both big pulls – paying up to join. But once they are in, you lower acquisition costs and increase loyalty.
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