BOSTON , Sept. 17, 2024 /PRNewswire/ -- Easy Mile Fitness, a privately held Planet Fitness franchisee, has announced it has acquired nine Planet Fitness locations in Oregon from the Lubrano Franchise Group (OKTA Holdings). The new territory marks Easy Mile Fitness' entry into the west coast market.
The nine Planet Fitness locations are located in the fast-growing market of Portland and Eugene, Oregon . With this acquisition, Easy Mile Fitness now owns and operates 50 locations across six territories including Florida , Georgia , South Carolina , Puerto Rico and Ontario, Canada . The nine clubs will benefit from plans for new construction in the future, new local marketing strategies and company culture.
"We couldn't be happier adding nine clubs into our existing portfolio. We're excited to be breaking out of the Southeast as we begin to establish Easy Mile Fitness in the Pacific Northwest," said Philip Amato , Chief Operating Officer for Easy Mile Fitness. "This acquisition fits with our internal goals and will help us execute against our vision of becoming a premier franchisee in the Planet Fitness system.
" "It has been an amazing journey introducing the Planet Fitness brand to Oregon . As a family owned and operated franchisee since 2011, it was a difficult but meaningful decision. Looking forward, we believe in Easy Mile Fitness' operational talents and the timing of this transaction.
We are excited to pass the business to a dedicated organization committed to elevating th.