The cracks in Eamonn Holmes and Ruth Langsford 's marriage started to show when he ditched his long term management, a pal can reveal. The GB News host separated from agency YMU in January 2022 while Ruth remained with the company, which helped turn the couple into a brand and secure them a number of big-money deals. At the time it was reported that he split from the agency after concluding that it was prioritising his daytime TV rival Phillip Schofield over him.

But a former friend said: "That was quite a pivotal moment. Up until that point Eamonn and Ruth shared the same management and they were a proper unit. Their partnership was their brand.

"But then all of a sudden he wanted to focus on his own solo career. The fact that Ruth stayed with YMU says a lot. She is very loyal and she didn't feel the need to leave.

" YMU represents a string of top stars including Ant McPartlin, Declan Donnelly, David Walliams and Amanda Holden . Eamonn then went on to join InterTalent, an agency headed by Jonathan Shalit, whose clients include Good Morning Britain weatherman Alex Beresford. That same month Eamonn began presenting his new morning show, GB News Breakfast, alongside Isabel Webster, with whom he worked at Sky News.

The friend added: "Some people started to distance themselves from Eamonn and now looking back maybe this was when the cracks in his relationship were starting to show?" Eamonn is now in a relationship with divorced therapist Katie Alexander - who is twenty two years h.