If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. A little over a year ago, the ubiquitous tech company Dyson made headlines for their highly innovative, if not slightly absurd, pair of air-purifying headphones. But if the $949 Dyson Zones — through which air (and of course, sound) flows into the ear cups, funnels into a visor and blows clean air into your face — seemed unrealistic at the time, it now seems like merely a pre-cursor to their first pair of audio-only headphones, the Dyson OnTrac.

Dyson’s first-ever pair of audio-only headphones officially launched on Thursday, July 18 and are now available to shop on Dyson.com and in-store for $499.99.

It’s no surprise that the top-of-the-line designers and engineers at Dyson, who have reimagined basic engineering in appliances from vacuums to hair dryers , brought their innovative tech to their latest launch. And best of all, the high-tech cans are no more expensive than other noise-cancelling headphones on the market from competiting brands such as Apple, Bose and Sony. So, what are the headlining features of the Dyson OnTrac? Most importantly, they boast best-in-class noise cancellation, with noise cancelled 384,000 times per second and reducing up to 40dB.

Plus, real audiophiles can even track and report external noise in real-time through the MyDyson app. And the sound that does come through enjoys an enhanced sound range. Thanks.