Dyson is taking its next step into the world of beauty with its first-ever wet line styling products, the Dyson ChitosanTM formulations range. Powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson TriodeticTM technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science. Building on the research and innovation into hair science that is behind Dyson hair care devices, this new styling range follows Dyson’s same engineering mindset, focusing on delivering high-performance products and experiences.
Designed to combat the problems of some others that use simple polymers that lock hair strands together with stiff bonds, the Dyson ChitosanTM styling range works differently to deliver flexible all-day hold, with movement and shine, without the crunch. For all hair types. Even in high humidity.
Dyson’s first formulations have been engineered to work with Dyson’s hair tools, to help the styles you love last longer. “Whilst some other styling products use simple polymers that stick the strands of hair together like glue. Dyson’s formulas work differently.
When used in Dyson ChitosanTM formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for 2x the hold, with movement and shine” - James Dyson, Founder and Chief Engineer Eight years ago, Dyson entered the beauty sphere with the launch of t.