Thursday, August 29, 2024 Dusit International partners with Generator & Freehand Hotels to expand their luxury and lifestyle brands in key cities like London, Paris, and Rome. Dusit Hotels and Resorts, a premier division of Dusit International in Thailand specializing in hotel and property ventures, has formed a strategic alliance with Generator and Freehand Hotels, a distinguished innovator and manager of experiential hostels and boutique hotels across Europe and the USA. This collaboration aims to combine their developmental strengths to foster sustainable growth globally for both brands.
This pivotal alliance represents a significant milestone in the expansion paths of both Dusit International and Generator and Freehand Hotels. In attendance at the announcement were key figures including Gilles Cretallaz, COO of Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO of Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development for Asia Pacific & Middle East at Generator and Freehand Hotels. Through this partnership, Generator and Freehand Hotels will utilize their extensive expertise in crafting lifestyle hybrid accommodations within the affordable luxury sector in Europe and the USA, exploring opportunities to introduce Dusit Hotels and Resorts to major European cities like London, Paris, and Rome, as well as sought-after American locations including New York, Miami, and Los Angeles.
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