Wednesday, August 28, 2024 Dusit Hotels and Resorts , the hospitality arm of Dusit International, a prominent hotel and property development company in Thailand, has formed a strategic alliance with Generator and Freehand Hotels, renowned for their award-winning experiential hostels and boutique hotels in Europe and the USA. This partnership aims to combine their development expertise to drive sustainable international growth for both brands. As part of this collaboration, Generator and Freehand Hotels will utilize their extensive network and expertise in developing lifestyle hybrid accommodations within the affordable segment across Europe and the USA.
They aim to explore opportunities to establish Dusit Hotels and Resorts in prominent European cities such as London, Paris, and Rome, as well as in major U.S. locations.
places like New York, Miami, and Los Angeles. Conversely, Dusit Hotels and Resorts will leverage its established presence in Asia and the Middle East to seek opportunities for introducing Generator and Freehand’s boutique hotel-hostel hybrid model in key urban centers like Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with popular island destinations such as Phuket and Bali. “It’s a real win-win situation for both companies,” said Mr Siradej Donavanik , VP – Global Development, Dusit International.
“It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not al.