By leveraging each other’s strengths, both companies aim to break new ground and plant flags in destinations where they have yet to have a presence. BANGKOK, THAILAND - Media OutReach Newswire - 29 August 2024 - Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, and Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA, have entered a strategic partnership to synergise their development resources to pursue sustainable international growth for their respective brands. This groundbreaking partnership marks an exciting new chapter in the growth trajectory of Dusit International and Generator and Freehand Hotels.

Pictured (from left): Gilles Cretallaz, COO, Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO, Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development, Asia Pacific & Middle East, Generator and Freehand Hotels. Under the partnership, Generator and Freehand Hotels will leverage its extensive network and strengths in developing lifestyle hybrid accommodation models in the affordable lifestyle segment in Europe and the USA to seek opportunities to introduce Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, and popular stateside destinations such as New York, Miami, and Los Angeles. Similarly, Dusit H.