The acquisition marks a pivotal step in realizing the group's long-term vision of becoming a leading force in the booming creator economy through AI adoption and tech-driven innovation. MONTREAL , Sept. 18, 2024 /PRNewswire/ - Dulcedo Group , an award-winning talent management agency headquartered in Montreal, announces the successful acquisition of Node App, an AI-powered influencer marketing platform.
Node App was created to democratize the creator economy and make influencer marketing more accessible by offering actionable, scalable solutions to long-standing challenges faced by creators, talent agents, brands, and agencies. This acquisition marks the beginning of an emerging trend in the creator economy, where agencies bring technology in-house to become active participants. Dulcedo's acquisition of Node solidifies its commitment to the space and provides a springboard for offering unique, AI-powered experiences to its clients, influencers, and other agency partners.
Node's technology has enabled over 2,000 companies across North America to generate tens of millions of social media impressions by matching them with micro-influencers. The platform has served companies like Kraft, Samsonite, Jarritos, St-Regis , Marriott, and more. Additionally, it has empowered over 5,000 content creators to build sustainable income streams through brand partnerships and monetization opportunities.
Node App, founded in 2019 by Armin Faraji and Mackenzie Dérival, was initially focused on .