Dubai, UAE – 28 th September 2024 : Dubai Yachts, a leading yachting company, has made a bold move toward a more sustainable future by launching the region’s first eco-conscious yachting experience . With demand for sustainable luxury travel on the rise, Dubai Yachts’ new fleet is setting a new standard in the yachting world—delivering high-end opulence with a focus on minimizing environmental impact. As the luxury yachting market grows, currently valued at $13 billion and projected to expand by 8% annually to reach $16 billion by 2027 , Dubai Yachts’ fleet represents a significant shift toward a greener future for the industry​.

Although not yet fully sustainable, the new fleet is an important first step in reducing the environmental footprint of yachting while maintaining the highest levels of luxury. Luxury Meets Sustainability: Responding to Demand According to a report by McKinsey & Company , 64% of ultra-high-net-worth individuals (UHNWIs) now consider sustainability an important factor when making travel decisions. This insight reflects the growing trend among affluent travelers who are increasingly prioritizing eco-friendly options in their travel choices, Dubai Yachts has introduced vessels that not only achieve 20-30% lower emissions than traditional yachts but also prioritize passenger safety with sustainable designs.

The fleet features energy-efficient engines and innovative waste management systems, while all tableware onboard is made from sustainable.