Wednesday, August 21, 2024 Dubai’s Department of Economy and Tourism (DET) reported 1.62 million visitors from South Asia in the first half of 2024, largely due to targeted efforts in Tier 2 and Tier 3 Indian markets. By implementing strategic initiatives such as roadshows, trade workshops, and mega familiarisation trips, DET is reinforcing Dubai’s position as a premier destination for Indian travelers.
These efforts are part of a broader strategy to tap into emerging markets and cater to the growing demand for diverse travel experiences among Indian tourists. Dubai has long been a favored destination for Indian travelers, and the city’s Department of Economy and Tourism (DET) is intensifying efforts to expand its reach within South Asia. In the first half of 2024, Dubai welcomed 1.
62 million visitors from South Asia, a slight increase from 1.60 million in the same period in 2023. This growth is part of Dubai’s broader strategy to attract more tourists from India, particularly from emerging Tier 2 and Tier 3 cities, which are experiencing a boom in outbound travel.
The surge in travel from India to Dubai is driven by rising disposable incomes and a growing interest in experiential travel among Indian tourists. Recognizing the potential of these markets, DET has launched several strategic initiatives aimed at promoting Dubai’s diverse attractions, from luxury shopping and fine dining to adventure tourism and cultural experiences. One of DET’s key strategies involve.