Thursday, September 19, 2024 Dubai and Emaar Hospitality Group have formed a game-changing partnership, set to revolutionize global hospitality with innovative solutions and unmatched guest experiences. The Dubai Department of Economy and Tourism (DET) and Emaar Hospitality Group have entered a strategic Memorandum of Understanding (MoU), reinforcing Dubai’s position as a global leader in hospitality and guest services. This partnership exemplifies DET’s dedication to strengthening ties with both local and international hotel groups, fostering innovation and growth across the tourism sector.

By cultivating strong public-private partnerships, the MoU is instrumental in delivering unparalleled visitor experiences, which are key to attracting tourists from across the globe. This agreement builds on the longstanding collaboration between DET and Emaar Hospitality Group, focusing on enhancing marketing efforts, creating new tourism experiences, and investing in training and capacity building. The MoU was signed at DET’s headquarters by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Mark Kirby, Head of Emaar Hospitality Group.

By expanding their joint initiatives, DET and Emaar Hospitality Group aim to further bolster Dubai’s tourism growth in line with the ambitious Dubai Economic Agenda D33. This partnership will continue to drive visitor numbers and cement Dubai’s status as a premier global destination for busin.