DS Group: Weaving Threads of Success and Responsibility Through 95 years

Within the rich tapestry of the DS Group’s history, this year marks a significant milestone as it celebrates its 95th anniversary. The threads of time intertwine to reveal a journey from its humble origins in Chandni Chowk in 1929 to its present position as a multi-business conglomerate. The Group’s legacy is a testament to the power of determination, dedication, and unwavering commitment to excellence.

Founded by Shri Dharampal ‘Sugandhi’ and Shri Satyapal ‘Sugandhi’, the DS Group has evolved over the years, maintaining the Founders’ core values of Empathy, Sympathy & Compassion, Mutual Trust & Respect, Transparency, Openness, Honesty & Integrity while valuing relationships and being socially responsible. The current leadership, helmed by Mr. Ravinder Kumar and Mr.

Rajiv Kumar, has successfully expanded the group’s footprint. Today, DS Group is a formidable force across an extensive and diverse portfolio with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail businesses, and other investments. Rajnigandha, Catch, Pulse, FRU, Ksheer, Pass Pass, LuvIt, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today.

Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is integral to the Group’s business objectives. The Group such as Water, Livelihood, and Education. These initi.