Motoring Don't miss out on the headlines from Motoring. Followed categories will be added to My News. Cadillac is ready to sell the American dream to Australians.
The brand synonymous with status and success was the car of choice for US royalty, from Hollywood stars to presidents. Owning a Cadillac wasn’t about getting from A to B. It was a statement – owning one meant you made it.
Now, with the launch of the fully electric Lyriq SUV, Australians can experience a new version of that American dream. The Cadillac Lyriq is coming to Australia. The Lyriq combines the brand’s rich heritage with a sleek and futuristic take on electrification.
Jess Bala, General Motors’ local managing director, said it represents a “significant milestone” for Holden’s former parent company. “The Lyriq is the perfect vehicle to launch the Cadillac brand in Australia and New Zealand,” she said. “It delivers a uniquely Cadillac experience, with the refined luxury and technology that the brand is famous for.
” The new Cadillac LYRIQ electric SUV. Picture: Supplied The Lyriq represents a new strategy for a brand that has built its modern identity around oversized SUVs such as the Escalade, along with sports sedans to rival BMW’s M3 and M5. Those cars aren’t available in right-hand-drive.
But the Lyriq is built in right-hand drive at GM’s Spring Hill Manufacturing Plant in Tennessee, making it an easy fit for Australia. Available in two different models – Luxury and Sport, the.