Drew Brees & Dos Equis team up to give away up to a million FREE beers

WHITE PLAINS, N.Y., Aug.

28, 2024 /PRNewswire/ — Dos Equis® wants college football teams –and their fans– to “Go for Dos®” more often this year, and it is planning to give away up to ONE MILLION free beers to make it happen. The two-point conversion –a higher-risk, higher-reward option for teams after they score touchdowns– is football’s perfect metaphor for living boldly and never settling – exactly what Dos Equis is trying to encourage with its “Go For Dos” program. Dos Equis® has recruited football legend Drew Brees to rally College Football fans behind the “Go For Dos” movement and celebrate their favorite team’s gutsiest plays.

Dos Equis® has recruited football legend Drew Brees to rally College Football fans behind the “Go For Dos” movement and celebrate their favorite team’s gutsiest plays. To encourage and celebrate “Going For Dos,” Dos Equis is paying it forward by offering football fans tens of thousands of free beers every week based on how often Football Bowl Subdivision teams collectively attempt two-point conversions, and hundreds of thousands more if they exceed last season’s total. Here’s how it works: If college football’s Football Bowl Subdivision teams exceed last season’s impressive 392 two-point conversion attempts* following touchdowns, Dos Equis will give fans up to 500,000 beers via rebate in eligible states.

And each week, if those teams top last season’s 28 -attempt-per-week-pace, fans can gain up t.