In a development as predictable as the coming of autumn, Salesforce leadership took to the stage on a damp, misty September morning in San Francisco to open their annual jamboree with a marathon two-hour AI hype session billed as “the world’s largest AI event”, and with over 1,500 more sessions to attend over two days, they may be right. CEO Marc Benioff added colour to ahead of the show’s official opener, concerning the release of its (AI) platform, Agentforce – which he has been gently teasing . Agentforce is a service whereby AI agents are empowered to act on goals and decisions themselves, bidding to give users the ability to better handle a growing number of everyday operations, going beyond chatbots.
Benioff believes it to be a game changer, as it goes beyond mere generative AI assistants, siting AI capabilities within the software itself as opposed to an add-on. “What we’re going to talk about at this event, and what’s really happening in our whole industry right now, and why we are more excited than ever, is because of what’s happening with AI,” he said. “Through Dreamforces for the last 10 years, we’ve been talking about the emergence of AI and how AI has been a critical part of our future.
” “As we’ve gone forward and built our own models, and added to our technology and did all these things to be a pioneer in AI, it became clear to us that this was a moment,” said Benioff. “This was a moment of change ..
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