Drake has had a bad summer. He lost the battle to Kendrick Lamar . He also had to sit around while Lamar's " Not Like Us " became the biggest song in the country.
It played so many places that Steph Curry got tired of hearing it . Lamar was not only winning the discourse war, though, he was winning the streaming war as well. His numbers were up during the battle, while Drake's were noticeably down.
The tables have turned, though. The 6 God is regaining his footing in a post-"Not Like Us" world, according to Spotify. Hip Hop All Day confirmed that Drake reached a major milestone on August 9.
The rapper notched 74.9 million monthly listeners on Spotify. This made him the rapper with the second-most monthly listeners on the entire platform.
More importantly, though, it meant he surpassed Kendrick Lamar. K. Dot had been on a role throughout May and June.
He accrued 74.7 million monthly listeners during the beef. As noted by a Billboard article, the success of Lamar's diss songs actually boosted streams for his previous albums as well.
The Compton emcee's entire catalog was up 49% from May 3-6. Drake's conversely, was down by 5%. Read More: Drake Reposts A Tweet Ruthlessly Clowning J Cole On His Finsta Account The damage the battle did to Drake's credibility is one thing.
The damage the battle did to his streaming numbers, however, is another. Meaning, it didn't do much damage. He's still one of the most artists in the world, as evidenced by colossal numbers he's doing on Spotify.
.