DraftKings has revamped its Dynasty Rewards customer loyalty program, bringing an exciting array of redemption options for those in the program’s highest tiers. Notably, one of the standout additions is the 2025 Elite Rewards Gifts and Experience Catalog, set to launch in January. This catalog will offer players in the Diamond and Onyx tiers access to Apple electronics bundles, Broadway show tickets, luxurious watches, vacations, and more.
DraftKings Vice President of Loyalty and Experiences, Chika Chandrashekar, emphasized the brand’s commitment to customer satisfaction. “As a customer-centric brand, we are always looking for new ways to best serve our customers. Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” Chandrashekar said.
“It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.” The Dynasty Rewards program is structured into five tiers—Bronze, Silver, Gold, Diamond, and Onyx. These improvements are critical in the competitive landscape of online sports betting, where DraftKings, alongside rival FanDuel, holds significant influence.
However, online-only operators like DraftKings often lag behind traditional casino operators in the richness of their rewards programs. MGM Resorts International, for example, integrates its online sportsbook and casin.