Opinions expressed by Digital Journal contributors are their own. In the modern digital age many prominent figures, entrepreneurs, and companies use public relations services to stay relevant and find clients. If you’re hoping to make it big in business, PR is not a luxury but a necessity.

But how can you find a reliable public relations team to align with your business goals? Udit Ghosh, CEO and founder of Viral PR, a public relations agency with offices in both India and the United States shares the answer. Udit has worked with countless editors, journalists, and news organizations throughout the years and knows the kind of PR stories that can go viral and promote your company. The distinguishing factor about Udit is that he never followed the herd mentality prevalent in public relations firms.

He has always found novel approaches to client needs and helped them publish innovative stories that the media is truly interested in featuring. The success of his company, Viral PR, is a product of Udit’s innovative approach to the industry. Viral PR is growing quickly and is expected to reach seven figures by 2025 with monthly revenues of over $100,000.

Udit believes that public relations allows one to have the “red carpet experience.” Strategically scheduled media appearances can change the trajectory of a struggling business in ways few may recognize. Scheduled press coverage can also boost your search visibility, build your brand’s reputation, and establish yourself as.