Donald Trump touts his $100K diamond-encrusted watch series as 'one of the best ever made'

Former President Donald Trump added his name to a new product – and the item won't come cheap. The Republican presidential nominee licensed his brand to a company called TheBestWatchesonEarth LLC, which will peddle $100,000 gold- and diamond-encrusted watches emblazoned with Trump's name, he announced Thursday. The eye-popping price will be for a watch called the Trump Victory Tourbillon, covered with more than 100 diamonds and made from almost 200 grams of solid 18-karat gold.

4 Former president Donald Trump on Thursday revealed his latest collectible — luxury watches. Get Trump Watches "We're doing quite a number with watches and the quality to me is very important," Trump said in a video posted to his social media site..

. Taylor Herzlich.